Jill Krizelman

Jill Krizelman is a global marketing and digital transformation executive who builds brands and the digital businesses that scale them. Currently at TUMI, she leads brand and digital — connecting creative storytelling to ecommerce, omnichannel, and the end-to-end customer experience for the modern traveler.

Across two decades at Ralph Lauren, Calvin Klein, and Coach, Jill has paired brand and creative direction with digital and ecommerce growth — modernizing how iconic houses show up online, convert, and retain customers. Her work spans brand strategy and campaign storytelling, digital product and site experience, performance and lifecycle marketing, and the data and technology that tie them together.

She is known for translating brand equity into digital revenue: standing up ecommerce and omnichannel capabilities, leading cross-functional teams across marketing, creative, product, and technology, and turning culture-first storytelling into measurable commercial outcomes.

A sought-after voice on brand building, digital commerce, and the future of retail, Jill has spoken at industry stages including NRF and Advertising Week.